the Mortgage Strength Scan™
transforms financial vulnerability into mortgage strength for your borrowers who are serious about a brighter financial future.
Our Founders & Team have decades of experience in and around the mortgage industry.
Companies we have built have helped more than 1 million consumers get mortgages, improve their financial strength, and protect their personal information. We have run mortgage firms, created mortgage products, partnered with the largest mortgage lead generators, and pioneered consumer financial wellness programs.
In our travels, we realized that up to 91% of prospects are not yet ready to transact at the time of application. Our Mortgage Strength platform helps the lender focus their attention on the 9% NOW borrowers, while we nurture and follow-up on FUTURE borrowers that could take months (or even years) to qualify for a new loan.
The Mortgage Strength process mitigates and eliminates the key roadblocks that prevent hopeful borrowers from being ready to transact -- issues with CREDIT, DEBT, and CASH are all addressed as part of a single integrated Strength Hub.
Numerous studies show CREDIT, DEBT, and CASH are the majority of denial reasons preventing consumers from securing a new loan, and these issues should be addressed together, not separately. We learned that technology was needed to assist our high-performance coaching centers and programs to maximize our impact.
If your client is in the 91% that need support now, know that we target situations involving high consumer debt, bad debt, credit damage, thin credit, and debt optimization as part of a single Mortgage Strength need.
WHAT PEOPLE SAY ABOUT US
“Partnering with Mortgage Strength has been an incredible benefit to our team Loan Officers. Having a trusted resource to work closely with our prospective clients who aren’t “mortgage ready” has been a powerful value-add that has increased client conversion and retention! We’ve closed 32 additional loans directly from their efforts.”
"I wasn’t sure about doing all of the steps at first, but you explained it so clearly, it all makes much more sense..."
"The Mortgage Strength team helped me with my income and time. Because of our partnership, I only engage with clients that are ready and able to transact within the next 90 days. I encourage all my other clients to embrace the Mortgage Strength process. Since I started working with them, I am closing more loans.
It’s that simple.