Metrics That Matter
A real follow-up system that measures all the important activity and performance metrics, so it can be managed with precision and you know exactly what return on investment you're getting.
Follow-up generated 16% increase in total production company-wide.
Recovered Web Opportunities
New process for marketing lead intake identified & resurrected neglected leads
Improved LO Answer Rates
Implemented real-time lead scoring and dynamic live transfer distribution to LOs.
For every $1000 invested directly in follow-up campaigns.
Long-term nurturing of credit denials for 5 agent consumer direct center.
Internal Cost Savings
Monthly savings achieved by streamlining one internal 4-agent call center.
So why don't LOs do their Follow-Up then?
LOs hate follow-up. They're right. Why?
Because they're wired for presenting to borrowers, and that's a far more valuable use of their time.
99% Perspiration, 1% Conversation
We get it. Everyone wants that Qualified Conversation with the interested borrower. You can't just hard pass on the hard work of follow-up though...